A prominent British engineering firm faced significant headwinds in measuring its marketing effectiveness. Their existing data infrastructure was rigid, costly, and relied on manual processes, resulting in the inability to accurately predict ROI and allocate budget effectively. 

The Solution

Telana collaborated with the client to modernise their entire data environment, concentrating on three key areas:

  • Modern data warehouse – We deployed a scalable and cost-effective cloud-based data warehouse architecture. This modern foundation was engineered to handle high volume, multi source data ingestion.
  • Data transform and modelling – Data pipelines were established enabling data hygiene preparation for analysis and reporting.
  • Data Visualization & Insights – Interactive dashboards and automated reporting provided stakeholders with clear, real-time visibility into marketing performance and customer behaviour.

The Outcomes

As a result the following outcomes were achieved:

  • Data-Driven Decision Making – The solution provided stakeholders with real-time, granular visibility into marketing expenditure and campaign outcomes enabling informed resource allocation
  • Optimised Marketing Budget – Leveraging insights funds can now be strategically reallocated away from underperforming activities toward high-efficiency channels to maximize overall business impact
  • Centralised data platform – The solution serves as a single source of truth, consolidating all data streams and establishing a reliable foundation for standardised reporting.